When German housewives or househusbands expect visitors, they wash the curtains, vacuum and bake a cake. Well, it’s quite similar with the colleagues of Corporate Communications when a guest from Kenya is due to arrive very soon.
The audience falls silent, the curtain is drawn, and there she is, on the stage, in the spotlight: Forschungszentrum proudly presents Sophia Mbugua, the winner of our journalistic scholarship! At the End of April we had 42 interesting applications – and believe me, it was real hard work finding the best candidate for the job. In the end it was Sophia who was one step ahead.
Not a home match, but a challenge: About the first communication activites for the project.
To tell you the truth: When we got the message that PASCAL had won one of the main awards of the DFG Ideas Competition for International Research Marketing we were excited, but we were also a little bit worried. To make the project known to the African geo-science community as well as to the media – this wouldn’t be a home match for us. No, not at all.