As a diversity and inclusion practitioner, I like talking about why organizations should commit to diversity, equity, and inclusion. I put my full hearth and energies in what I do and those around me probably know how passionate I am about helping research and educational institutions to build a more inclusive and equitable environment for students, employees and society at large. Nevertheless, once, a friend made me notice that I might come across as rather cynical in professional settings. I would call that pragmatism instead…It is true, however, that when I talk about diversity and inclusion (D&I) I tend to focus more on the business case rather than moral arguments. If I do so, nevertheless, it is just because I think they are more effective when I address a wide and composite audience with a variety of opinions and political leanings.